“The first impression is the most lasting impression”, this is bible for a brand’s logo.

When it comes to having one of the most memorable, bad-ass, brand building logos out there, I have 5 tips you must follow. Yes, there are rules to having the most engaging logo that people remember and lead them to checking out your brand. Your logo is part of your brand’s promise. It sets the tone for your business and delivers an expectation to potential clients. Why take a chance to mess up this first impression? You know what they say, “the first impression is the most lasting impression”.

1. Keep it simple! First of all, no one wants to spend time trying to figure out what all the cutesy, sentimental chackis in your logo is or means. They don’t care! And if they don’t care, you better care. In today’s communication world, the smart phone is king, second is tablets. What this means is your available space to show off your logo and foster brand visibility is smaller and more limited. Simple, flat designs are the most preferred styles because they address this issue. This will be the case for many years to come.
2. Unforgettable and memorable. In today’s market the demand for a consumer’s attention is simply put, vicious. A typical person viewing your brand online will only spend about 2-3 seconds, so you must make sure your logo is compelling and attractive if you want to create engagement.
3. So Fresh, so clean. Are you a fan of the phrase “imitation is the sincerest form of flattery”? Well in the logo game, it is really not. What it is, is really this phrase “been there seen that”. This is one time that you do not want to remind the consumer of another brand especially if that brand is in a business much like yours.
4. Be timeless, but modern. Do not confuse trendy for modern. Modern tends to be less stylized. It only captures relevant characteristics of the times and does not become bogged down by over stylizing with too many details.
5. Keep the balance. One of the things that points out a poorly designed logo from a professional one is the balance and proportions that is used to create it. Even a logo as simple as the Twitter logo is filled with balance and proportions. This is especially useful in logos that utilize both text and graphics. Paying careful attention that these elements work together seamlessly and gives visual balance to the eye, is a critical element to the success of your logo design.

While there are many more elements one can add regarding proper logo creation, for the purpose of a brief article, I chose these 5. Many times when I see logos that miss the mark, these are the elements that have been ignored. A logo is a beautiful thing, but mostly it is a very important investment one has made for their business. Make sure it is also the wisest.

Caroll Atkins
Caroll Atkins Creatives