To some my title sentence makes no sense. For others the beauty and intricacies of relationships are not something to ponder and appreciate, but to take simply at face value. Even still, there are those who literally see and live life this way. But for me, I am all you have and you are all I have, because if I am not valuing you, accepting you and appreciating you then what do I have? Nothing. I am not prosperous, because without you how can I share my wealth of life’s lessons learned. I am not growing, because without you how will I challenge myself, better myself and live up to my potential. I am not loved, because without you who will I give love to, so I too can feel it’s incredible warmth in return?

So, what I do for you, I do for me and what I don’t do for you, I don’t do for me. The sooner we accept that we are all connected through our shared humanity, the sooner we can get to the business of showing each other the unconditional love that Jesus spoke about and Muhammad and every pivotal person intent on connecting us through love in the history of the world.

The Humanitarian Side of Branding

In 2016 our mindset has to be elevated exponentially. While some of us have accepted and are now committed to helping others, we must no longer look at it as helping them, but accept that our positive actions are done for the good of us all. This is my approach to helping a client with their brand styling and brand identity. I believe helping a client deliver the most honest, truthful offerings and views of their brand will in turn bring them clients that will trust them. Their value will be easily perceived and readily accepted. With so many choices available today, it can be a maze to sift through. So why not be that beacon that calls one forward only to offer them an unexpected experience that surpasses the rest? This is what I offer my clients, this is how I make a difference.

What have we come to? Where do we go from how business was done in the me first 90’s? We have come right back to where we once started as entrepreneurs in the 20’s. We are now called to be compassionate, ethical and sympathetic. The Millennials demand this! If we look at all the world’s ills, how many can be helped if we just exercise a little compassion in our business practices? I feel certain at the very least, our businesses will get the attention it deserves, something we are all vying very hard for. When you realize I am you and you are me, then you accept without hesitation, that compassion for others is needed in life just as you want it for yourself. Compassion for every thing that is living, not just humans is key to our world surviving and continuing without humanity perishing and certainly to building flourishing businesses.

The whole is always greater than the sum of the parts.

In business branding let compassion be coupled with wisdom, so that when we set out to help with the myriad of causes out there, we are able not to get caught up in help that puts us in a reactive mode. Let us take time and think things through so we can be in active mode. The whole is always greater than the sum of the parts it is said, and I wholeheartedly to agree.

Caroll Atkins
Caroll Atkins Creatives