You are a visionary and the world needs your creativity

Vision to true visionary
Visionary. Once upon a time, many of us thought this word was limited to huge figures in history who discovered things like electricity, the wheel, etc. However, nowadays, we see this role in a much larger capacity. Vision like creativity, can be had by many as long as they are willing to step forward, communicate and recruit good people to help make it reality. Vision can be simple or it can be common sense that just somehow lost its sense and has become no longer common. Vision has become more and more important in this day and age simply because times are getting darker and more murkier. We are losing our way, our view has become narrower and we cannot see the forest from the trees. Because of this, vision is needed now more than ever. We realize that the same old way we have been used to doing things, are no longer working or just plain outdated for today’s life and circumstances.

When you are a visionary people come forward to serve you, not to spite you.

As we already know, vision exists in every aspect of life. So, when one steps up with their vision it can be in any capacity. As a visionary, many will be attracted to you and your vision. The world still wants and appreciates leaders. If you are such a person, realize that your vision comes with responsibilities and certain acknowledgements. Firstly know this, when you bring a vision to light, those who should choose to follow you and take up your cause by offering their help do so for the simple fact that they want to serve you because they believe in what you believe in. What greater honor is there? Sometimes when we try to bring a vision to reality, it can be very stressful and we may at times find that we can become less than kind to those who are dedicated to help us. Sometimes we can be downright nasty. Nurturing our vision can at times unleash our egos and our distrust especially when those we have helping us reveal information that has us questioning if our vision’s direction is the best one. At such times, it is easy for us to feel that those helping us are trying to spite us. Please be clear on this, those who show up to help you are not there to spite you. One does not sign up to help, cheer you on, congratulate you and most of all they would never recommend you or promote you to others if they did not believe in you and respect what you are about.

Do not let your bright vision, one that may be capable of doing much good and enlightening many, be extinguished by distrust, ego and being self-absorbed. Realize that many are waiting for new and better every day, but may sometimes lack the direction, focus or strength to carry it through. And others may not even know they needed what you have to offer. Be gracious, and grateful, be inclusive, but most of all realize that sometimes your vision may need adjustment, a tweak here and there. I mean we don’t curse our eyes and throw them out when they need adjusting, no we simply get a pair of glasses.

Peace & Light
Caroll Atkins
Caroll Atkins Creatives

Are you building a brand, or making one up

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Your brand is your verbal, visual and written promise to your customers. It sets the stage for what they may expect from the products and services that you offer. It is your opportunity to differentiate your self from your competitors. Your brand is created when who you are and who the public believe you to be as well as what you want to be is clear.

You have a logo, you have a website, you have business cards and you have product, lots of product, with your logo on it. You are advertising on all the social media sites. That’s it! You have built your brand right? Or have you?

Branding today is a critical part of any business, whether small or large, even B2B, having an effective brand strategy will give you a major edge in this increasingly competitive consmer market. Knowing what branding is and what it means is crucial if you want to stand apart from the crowd and command your share of the consumer market. Building a brand is much, much more than just those things. Sure, they are critical elements of your brand, but what is the brand?

Brand
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Your brand is your verbal, visual and written promise to your customers. It sets the stage for what they may expect from the products and services that you offer. It is your opportunity to differentiate your self from your competitors. Your brand is created when who you are and who the public believe you to be as well as what you want to be is clear.

How is your company positioned in the consumer market? Are you innovative, experienced, reliable, a low-cost leader, etc.? To answer this you must know who your target customer is. Once you know this, you can give them what they want and need. Stay away from the trap of trying to be all things to all people. This will muddy your brand and confuse your customer.

Logos, color palette, packaging and your voice in marketing material and advertising are all things that will support your brand. Careful attention should be given to these as well. Building a brand is not so much what you have, but largely how you make your customer feel. If you can make them want something they never thought they had a need for, then your branding is successful.

Caroll Atkins, CEO
Caroll Atkins Creatives