2016 the year of individual awareness! Do you agree? I venture to say you probably do. Whether in your personal or business life, if you have not read a “tweet” or have not seen a “status” urging you to live life daringly and authentically then it may be that you are totally “unplugged”.
To go along with this new emerging culture and thought process, are various products, ideology and language terms. Some new some old, but reenergized. Branding and passion are two words that keep coming up in both business and personal circles. Not new words to be sure, but their current usage definitely represents a new way of thinking and living.
Today’s millennial epitomize that thinking. They desire to have, be and do it all. However, above all that they insist on being looked at as individual and unique.
So what of branding? How does that apply to ones life? Well, we know what brands are, however the term branding is fairly new. Branding is a marketing practice that uses names, symbols, colors and specific lingo to create a unique view of a product or service in a consumers mind, therefore attracting and retaining loyal customers. This definition makes it clearer how living a life based on passion helps one promote their own individuality and therefore creating their own personal brand of happiness. Consequently, what one offers is unique, who one is, is unique, and how one thinks is unique. What you choose to do for your life and livelihood based on this mind set is what gives you your own unique life brand and you get to this place via passion!
Why is this important?
Who needs a life brand?
Do you have regrets?
Have you stopped dreaming?
In other words, have you learned to bury dreams because you cease to believe that they could come true or worst yet, they don’t matter?
Have you put limits on your happiness?
If any of those questions ring true for you, and the status quo is no longer your desired status consider this. Below are millennial’s top five concerns and how you may adapt them to create your life brand.
- Job longevity. Today, we want career satisfaction. Our work must matter to others and to us. We want to make a difference.
- Secure retirement. Second phase of life. At 65, no rocking chair on the porch for us. We desire to be active, pursing a hobby or a career we wished we had.
- Marry and settle down. Relationship freedom. A relationship does not define nor control our future. We define it.
- Bank savings. Invest your money. Bank savings produce minimal yields. Today we are more aggressive with our money. We want brighter futures and increased financial stability.
- Purpose and cause defines today’s millennial. Who they support politically to whom they purchase services and products from must have just and fair practices.
A life brand built on passion takes you into consideration. It is doing things in the manner you desire. This way life is more meaningful and purposeful and no longer something to be endured but celebrated. Got an idea or passion and are ready to pursue it? Contact me today!!!
Caroll Atkins
CEO / Brand Stylist | @CarollAtkins
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